Entering a New Season
As I bid adieu to my first business name and identity as Yours Truly Calligraphy, I really felt the urge to share the story of how Yours Truly Calligraphy came to be.
Calligraphy entered my life right when I needed it the most. I was reaching a point where work induced stress was breaking me down physically and mentally, and interfering with my quality of life. Everyday, I prayed the same desperate prayer for change, and if change was not in my future, for peace. Little did I know that God's plan for me was beyond what my little mind could have ever imagined.
Calligraphy gave me the outlet I needed to deal with the overwhelming anxiety and pangs of hopelessness I felt as I tried to imagine a lifetime of doing something that I knew, in my heart, was not my calling. Calligraphy reminded me of how much I loved creating things with my hands ever since I was young and reignited a passion that I thought was stomped out a long time ago.
I started a calligraphy account on Instagram in November of 2014 with zero expectations. My main motivation was to keep track of my progress as I created things, usually after a long and incredibly stressful day at work. I was going onto my third year as an attorney and this was the first time in a long time that I made space in my life for creativity to flourish. My original Instagram handle was @simpleecalligraphy, which I thought was a pretty clever combination of my nickname, plee, with calligraphy. I was extremely shy about the account and kept it a secret from my family and friends. Only my sister knew about it.
Soon after I started the account, I got encouraging feedback and inquiries for custom orders. It was then that the idea of possibly turning this therapeutic hobby into a business was planted into my heart. And I decided to change my Instagram name into something that was more meaningful to me and appropriate as a business name in the future.
To me, calligraphy is combination of nostalgia, romance and art. It requires a lot of forethought and patience, but the result is so meaningful and sentimental, especially for the recipient. I wanted my new name to reflect how I felt about calligraphy. I always loved Yours Truly at the end of correspondence letters (I even used it to end my correspondence letters at work) and it seemed appropriate to incorporate it into my business name. And thus, Yours Truly Calligraphy was born.
So why the change?
As creatives, we are constantly changing and evolving. I realized early this year that my business was taking on a new form. I launched Yours Truly Calligraphy with the intent of becoming a full service design studio, with a primary focus on wedding paper goods. Over time, it became pretty clear to me that my focus had shifted from calligraphy to watercolor and away from weddings. While calligraphy is my first love, it is only a part of who I am as a creative. I wanted to give myself space to grow and Yours Truly Calligraphy as a business name seemed too narrow to encompass the changing creative energy of my business.
I am putting a lot of thought into my business as it gets a major update in the next few months and would love your feedback as to what you would like to see/read/learn from me. Your support and encouragement over the past few years has been a constant source of inspiration to me and I cannot wait to show you what I have planned in the months to come!
If you have any questions, comments or stories about your own creative journey you want to share, please reach out to me at email@example.com. I would love to hear from you! And if you made it this far, thank you for reading :)